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Experio is a Research, Innovation and User Experience Design company

OUR SERVICES

Customer Research

The number one differentiator in the experience economy is behavioural insight of your customers.

Explore Research

Innovation

We help you minimise risk when you launch a new digital product or service.

Explore Innovation

User Experience Design

Increase your revenue and customer loyalty, and reduce service costs.

Explore Optimisation

“We couldn’t be happier with the final outcome of the study! We would not hesitate to hire them again for future research needs.”

Ashley Auld, UX Design Manager at Ebay Classifieds Group

INSIGHTS

Experimentation is key to digital product development

by Staff writer | Oct 27, 2020 | Digital product development, Experimental design

Product managers are just like scientists. Working in labs, scientists pour over chemical concoctions looking for ways to push boundaries. In order to create a successful product or solution, they have to conduct numerous experiments to see what works and what doesn’t.

Is there a demand for my solution?

by Staff writer | Oct 21, 2020 | Customer research, Research Tips

Once you have established what problem or problems your target market faces, you’ll need to find out if they are interested in the solution you plan to build. There are various tests one can do to see if there’s a demand for your product without doing a complete build or spending much money.

Do people have the problem I’m trying to solve?

by Staff writer | Oct 8, 2020 | Customer research, Market research, Research Tips

Perhaps you are designing a new product or have a wonderful idea for a product or service. But, how do you know if people in fact have the problem that your product is trying to solve? If they do have that problem, are there already existing alternatives to address their needs?